Words win it

The right words can transform your business. They can define your difference (see Innocent Drinks). Explain why you’re better in a way your customers will remember (see Apple). Or reflect your take on the world and what you value. (see Howies).

Words are powerful. They can win pitches, customers, investors, loyalty, supporters and more. Of course, the power of words can be described however you like. Personally, I like to think it’s best explained when you consider whether a person appeals to you or not.

Sure, the way they look might attract for a while. But if someone isn’t interesting, or charming, or intriguing, or funny, or understanding, or wise, or inspiring, you’ll be heading for an escape route soon enough.

Whether you use words well, or otherwise, they say everything about you.

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