Ford S-Max and Galaxy UK dealer launch

Imagination asked me to develop content structure and scripts for the UK dealer launch of both the Ford S-Max, 2007 European Car of the Year and the new generation Ford Galaxy. This event involved participants attending a variety of 30 minute presentations throughout the day long event, with each presentation focussing on a different aspect of each of the cars.

The scripts included developing structure and content for formal presentations, voiceovers for driving demonstrations, interactive events and forums, all incorporating an overriding theme for each of the cars.

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