Cate Rayson

Office Wars 2012 – Boomer & Millennials

cate — Thu, 16 Feb 2012 01:20:12 +0000

As millennials become the pre-eminent group within the workplace, how do we create a more diverse, more flexible, multi-generational workplace?

Office Wars 2012 is a project of extensive research into both the game changing new technologies that will impact the workplace and the workforce at the centre of workplace technology.

We were commissioned by Gerry Taylor, Creative Director of Orangebox, London, to edit this report on the changing workplace and the findings of the BOOMERS & MILLENNIALS research report.

House of Fraser, London

cate — Mon, 14 Nov 2011 11:30:33 +0000

This project, commissioned by the London office of House of Fraser, a leading UK-based department store, was to develop a name for this high-end brand of homeware for a sophisticated, fashion-savvy shopper. The result was ‘Casa Couture’ – a marrying of the the home (’Casa’) with a sense of quality and exclusivity (couture) and a little alliteration thrown in so that it rolls off the tongue pleasantly.

NIDA

cate — Mon, 14 Nov 2011 11:01:34 +0000

Currently working on writing a series of brochures for NIDA’s 2012 Summer Courses and Corporate Performance programme. Images to come…

Inform Design – ongoing projects

cate — Sun, 13 Nov 2011 12:06:31 +0000

Over the past two years, we have completed writing for various online and offline marketing projects for Inform, a design and construct, residential building company located in bayside Melbourne.

BlueGEN website

cate — Sat, 12 Nov 2011 11:48:46 +0000

CFCL is a world leader in developing solid oxide fuel cell (SOFC) technology to create and sell products that provide reliable, energy efficient, high quality, and low-emission electricity from natural gas and renewable fuels.We were commissioned by CFCL to write the website text for BlueGen – the world’s most efficient small-scaler generator aimed at home owners and businesses. The site is viewable here.

The Luxton – promotional brochure

cate — Thu, 10 Nov 2011 11:37:52 +0000

The brief was to develop a distinctively urban tone of voice and capture Prahran’s unique spirit for The Luxton, a contemporary apartment and retail development to be located right in Prahran’s heart. The brochure is complete and is currently in production.

Origèn – promotional postcard

cate — Tue, 08 Nov 2011 00:07:06 +0000

This Melbourne-based retailer has a particularly warm style and an enthusiasm for the origins of their merchandise that they wanted to capture in the language for this promotional postcard.

Ewe Australia

cate — Mon, 07 Nov 2011 23:35:55 +0000

This client requested a specific language for their range of Winter footwear based on capturing a cool, wintry take on the Australian landscape. See more of the results here.

My Architect

cate — Fri, 16 Apr 2010 02:37:57 +0000

This recently launched company aims to present architectural services in a fresh, more accessible way to a mainstream market. My task was to develop a positioning statement and a language for all collateral that was clear, accessible and inspiring to this market, while explaining the details of My Architect’s approach in an engaging way. The language also needed to move away from the design-speak of architectural magazines and pivot the message away from ‘presenting what we’ve created’ to an emphasis on ‘what we can do for you’.

Chameleon-quality service

cate — Mon, 15 Mar 2010 07:22:58 +0000

This project required developing a language that linked the qualities of the chameleon with the skills of this high-end retouching service. This was then applied to a promotional postcard and web site.