Contiki

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Contiki has a very specific tone of voice and this project was all about getting it just right. It needs to be young, friendly, full of energy, and intelligent. It has to strike a balance between being cool without being too cool for school. It mustn’t be preachy and patronising, but it needs to be knowledgable. The result was the Europe Summer 2009-2010 and Australia 2009-2010 brochures, downloadable here .

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