This project, commissioned by the London office of House of Fraser, a leading UK-based department store, was to develop a name for this high-end homeware range for a sophisticated, fashion-savvy shopper. The result was ‘Casa Couture‘ – a marrying of the word home (‘casa’) with a sense of quality and exclusivity (‘couture’) and a little alliteration thrown in to roll off the tongue pleasantly.

I was commissioned by Bunnings as ‘copy champion’ for the 108 page book titled NewBathroom, a comprehensive guide to bathroom renovating, including insider tips and advice, 7 different designer looks, trends, latest product details and more.  The images above are sample pages from the publication, which is currently available in-store. The project commenced in December 2013 and was complete by April 2014. 

I was appointed to write the Caroma website, covering both retail and industry professionals’ sections of the website. Caroma is Australia’s most recognised supplier of bathware products and their website is comprehensive and detailed, covering a vast array of sectors and product groups.

Ali Newling, the director of Alias, asked us to refresh her website copy to better reflect the new business direction of her creative production company.

This project involved writing website copy for Icon, one of Australia’s leading construction companies. The project involved developing a copy theme that could be applied throughout the website copy, based on exploring what an icon is, what is truly iconic and why. The task also involved writing director profiles, descriptions of the various arms of the business and case studies of completed projects. As new projects emerge, we continue to write project profiles for each.

As millennials become the pre-eminent group within the workplace, how do we create a more diverse, more flexible, multi-generational workplace?

Office Wars 2012 is a project of extensive research into both the game changing new technologies that will impact the workplace and the workforce at the centre of workplace technology.

We were commissioned by Gerry Taylor, Creative Director of Orangebox, London, to edit this report on the changing workplace and the findings of the BOOMERS & MILLENNIALS research report.

Currently working on writing a series of brochures for NIDA‘s 2012 Summer Courses and Corporate Performance programme. Images to come…

Over the past two years, we have completed writing for various online and offline marketing projects for Inform, a design and construct, residential building company located in bayside Melbourne.

CFCL is a world leader in developing solid oxide fuel cell (SOFC) technology to create and sell products that provide reliable, energy efficient, high quality, and low-emission electricity from natural gas and renewable fuels.We were commissioned by CFCL to write the website text for BlueGen – the world’s most efficient small-scaler generator aimed at home owners and businesses. The site is viewable here.

The brief was to develop a distinctively urban tone of voice and capture Prahran’s unique spirit for  The Luxton, a contemporary apartment and retail development to be located right in Prahran’s heart. The brochure is complete and is currently in production.