As millennials become the pre-eminent group within the workplace, how do we create a more diverse, more flexible, multi-generational workplace?

Office Wars 2012 is a project of extensive research into both the game changing new technologies that will impact the workplace and the workforce at the centre of workplace technology.

We were commissioned by Gerry Taylor, Creative Director of Orangebox, London, to edit this report on the changing workplace and the findings of the BOOMERS & MILLENNIALS research report.

This project, commissioned by the London office of House of Fraser, a leading UK-based department store, was to develop a name for this high-end brand of homeware for a sophisticated, fashion-savvy shopper. The result was ‘Casa Couture’ – a marrying of the the home (’Casa’) with a sense of quality and exclusivity (couture) and  a little alliteration thrown in so that it rolls off the tongue pleasantly.

Currently working on writing a series of brochures for NIDA’s 2012 Summer Courses and Corporate Performance programme. Images to come…

Over the past two years, we have completed writing for various online and offline marketing projects for Inform, a design and construct, residential building company located in bayside Melbourne.

CFCL is a world leader in developing solid oxide fuel cell (SOFC) technology to create and sell products that provide reliable, energy efficient, high quality, and low-emission electricity from natural gas and renewable fuels.We were commissioned by CFCL to write the website text for BlueGen – the world’s most efficient small-scaler generator aimed at home owners and businesses. The site is viewable here.

The brief was to develop a distinctively urban tone of voice and capture Prahran’s unique spirit for  The Luxton, a contemporary apartment and retail development to be located right in Prahran’s heart. The brochure is complete and is currently in production.

This Melbourne-based retailer has a particularly warm style and an enthusiasm for the origins of their merchandise that they wanted to capture in the language for this promotional postcard.

This client requested a specific language for their range of Winter footwear based on capturing a cool, wintry take on the Australian landscape. See more of the results here.

This recently launched company aims to present architectural services in a fresh, more accessible way to a mainstream market. My task was to develop a positioning statement and a language for all collateral that was clear, accessible and inspiring to this market, while explaining the details of My Architect’s approach in an engaging way. The language also needed to move away from the design-speak of architectural magazines and pivot the message away from ‘presenting what we’ve created’ to an emphasis on ‘what we can do for you’.

This project required developing a language that linked the qualities of the chameleon with the skills of this high-end retouching service. This was then applied to a promotional postcard and web site.