Archive for June, 2014

House of Fraser, London

Casa Couture

This project, commissioned by the London office of House of Fraser, a leading UK-based department store, was to develop a name for this high-end homeware range for a sophisticated, fashion-savvy shopper. The result was ‘Casa Couture‘ – a marrying of the word home (‘casa’) with a sense of quality and exclusivity (‘couture’) and a little alliteration thrown in to┬ároll off the tongue pleasantly.

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