Currently working on writing a series of brochures for NIDA’s 2012 Summer Courses and Corporate Performance programme. Images to come…

Over the past two years, we have completed writing for various online and offline marketing projects for Inform, a design and construct, residential building company located in bayside Melbourne.

CFCL is a world leader in developing solid oxide fuel cell (SOFC) technology to create and sell products that provide reliable, energy efficient, high quality, and low-emission electricity from natural gas and renewable fuels.We were commissioned by CFCL to write the website text for BlueGen – the world’s most efficient small-scaler generator aimed at home owners and businesses. The site is viewable here.

The brief was to develop a distinctively urban tone of voice and capture Prahran’s unique spirit for  The Luxton, a contemporary apartment and retail development to be located right in Prahran’s heart. The brochure is complete and is currently in production.

This Melbourne-based retailer has a particularly warm style and an enthusiasm for the origins of their merchandise that they wanted to capture in the language for this promotional postcard.

This client requested a specific language for their range of Winter footwear based on capturing a cool, wintry take on the Australian landscape. See more of the results here.

This recently launched company aims to present architectural services in a fresh, more accessible way to a mainstream market. My task was to develop a positioning statement and a language for all collateral that was clear, accessible and inspiring to this market, while explaining the details of My Architect’s approach in an engaging way. The language also needed to move away from the design-speak of architectural magazines and pivot the message away from ‘presenting what we’ve created’ to an emphasis on ‘what we can do for you’.

This project required developing a language that linked the qualities of the chameleon with the skills of this high-end retouching service. This was then applied to a promotional postcard and web site.

This Singapore-based company needed a brochure that created a sense of seriousness and urgency about the ever annoying problem of spam.
I was approached to create a brochure that cut through the tough competition in this sector. My solution was to create a tone of voice that treated spam like a life-threatening virus and got straight to the point with an effective solution.